Archive for the ‘Games and Marketing’ Category

I was delighted (and oddly, albeit slightly, “discomfited”) to see the following ad in my emailbox recently: Brodart is a company that has for decades specialized in library equipment, supplies, and furniture.  (Note that I have no affiliation whatsoever with Brodart, save that I have used its mylar dustjacket covers for years, with their lovely, [...]

I felt a great disturbance in the force, as if a million voices cried out in terror and were suddenly silenced. Then I remembered. Five years ago, something terrible happened.

Players don’t typically buy a game expecting to finish it in a couple of hours. That our involvement with various games is more in the nature of a hook-up than a shared toothbrush holder regrettably says more about the quality of the games we are presented with. Most players I know, after all, really want a game that has great replayability and to which they can return after being unfaithful with some other tawdry and momentarily attractive title and find that it welcomes you back without any questions asked.

Fantasy players just love over-done effects: they aren’t happy unless rangers are emitting giant raptors out of their boobs or wizards are shooting green crackling lightning out of their arses. Half the time you can’t see what is going on on the screen. Of course, if it isn’t anything particularly innovative, that is probably the idea. At the same time, the world of Guild Wars portrayed in the trailer also seems annoyingly (persistently?) and safely PG. If I’m going to play a fantasy game I want to see severed limbs and arterial blood. A little more Excalibur and less Fantasia.